Adobe/Google Analytics Consultant

Are you looking for stellar opportunities to develop and succeed?  If you share a passion for performance, a growth mindset with versatile skills, and approach everything with the highest integrity, here’s an opportunity.

Working with one of the top financial clients, this role calls for an Adobe/Google Analytics Consultant who will be a key member of the team, leading and delivering Adobe and Google Analytics architecture, design and implementation for Digital Strategy initiatives and Digital Marketing campaigns. This candidate will provide tactical insight, consultation and support to digital programs and initiatives, and drive their implementation and enablement leveraging various tools such as Marketing Pixels, Adobe / Google Analytics Mobile SDKs and Adobe Launch Tag Manager. The successful candidate will also lead efforts to stay abreast of Digital Analytics best practices and proactively drive the implementation of these best practices, in collaboration with various cross-functional teams.

Responsibilities:

Collaborate with Marketing and Sales teams to implement and measure project KPIs using analytics tools and solutions.
Partner with technology vendors to oversee standards, configurations, and governance of vendor products and clients’ solutions.
Conduct weekly assessments of digital alerts and audit metrics to understand performance, continuously seeking to automate and enhance processes and relationships.
Stay informed on evolving privacy laws to ensure clients’ compliance and mitigate any potential blind spots.
Desired Skill Set:

Knowledge of the following:
Adobe/Google Analytics
Third-party SDK Integrations
Digital Tagging & Tracking
Campaign Tracking
A/B Testing
Client Journey Personalization
Tactics optimization
Knowledge of federal and provincial data privacy laws as well as industry best practices
Strong understanding of customer data and analytics platforms
Experience with Customer Data Platform (CDP) / Adobe Experience Platform (AEP)
Experience with MarTech product engineering, platform architecture and integration, data development
Project management experience
Excellent communication and relationship-building skills.
Ability to provide quantitative and qualitative input
Nice To Have:

Degree in business, math, marketing, finance, information management, statistics, or related field, or equivalent work experience
Experience in Data Modeling and statistical methodologies, metrics and their application to business measurement.
Knowledge of ObservePoint and automated tagging/validation techniques