G4A / Data Specialist

Job Title: G4A / Data Specialist
Location: Hybrid, Toronto, Ontario, Canada
Contract

Our client is looking for a web analytics consultant to support the Customer Experience platform project by implementing and managing Google Analytics (GA4).

Key Responsibilities:
Lead GA4 setup, ensuring accurate data tracking, including custom events, user properties, and dimensions.
Build and maintain dashboards and reports in GA4, Looker Studio, and PowerBI, aligned with business KPIs and user journeys.
Analyze data to uncover user behavior patterns, traffic sources, and conversion paths, generating actionable insights.
Work closely with product, development, and UX/UI teams to optimize web performance and improve customer experience.
Conduct A/B and multivariate testing to assess content effectiveness.
Train internal teams on GA4 reports and dashboards.
Provide real-time and scheduled reporting on KPIs and ensure accurate data collection.

Required Skills & Experience:
Experience using the following tools:
Google Analytics 4 (must have)
MS Excel Proficiency (must have)
Universal Analytics (must have)
Looker reports and dashboard (must have)
PowerBI dashboard (must have)
SQL (must have)

Proven ability to migrate from Universal Analytics to GA4 and integrate GA4 data with other platforms.
Experience analyzing web analytics to inform SEO, SEM, and digital marketing strategies.
Ability to effectively communicate complex data insights to non-technical stakeholders.
Familiarity with SQL is a plus.
Communication & Project Management:
Strong communication skills to translate analytics into actionable business insights.
Ability to prioritize tasks, meet deadlines and manage multiple projects simultaneously.