Social Media Manager – Banking

Are you a skilled digital marketing professional looking to make an impact? Apply Now!

Working with one of our top financial clients, this role calls for a Digital Marketing Consultant – Intermediate. This position involves developing and executing comprehensive digital marketing strategies, managing social media campaigns, and providing insights to optimize performance. The role offers a dynamic environment for cultivating your expertise and contributing to impactful marketing initiatives.

Pay rate range (CAD): $47.10 – $56.52/hr

Responsibilities:

Collaborate with internal partners to develop results-driven organic and paid digital marketing strategies aligned with business goals
Manage social media campaigns across platforms such as Facebook, LinkedIn, YouTube, and Instagram from planning to reporting
Coordinate with internal teams and external agencies on integrated marketing initiatives
Develop engaging, compliant, and brand-consistent social-first creative content
Publish content across social media channels using appropriate management tools
Maintain brand standards and voice across all digital channels
Create training materials and provide guidance for social media best practices
Organize and support live social media events, creating real-time content and ensuring smooth execution
Analyze content performance, engagement metrics, and user data to recommend ongoing improvements
Contribute to regular performance scorecards and discuss results with stakeholders
Organize and archive reports and records within cloud-based repositories such as OneDrive and SharePoint
Desired Skill-Set:

Post-secondary degree in marketing, communications, or related field
Minimum of 3 years of experience managing social media platforms and digital marketing campaigns
Strong knowledge of online marketing channels and social media management tools (e.g., Sprinklr, HootSuite, Sprout Social)
Experience with social advertising platforms such as Meta Business Manager and LinkedIn Campaign Manager
Excellent verbal, written, and interpersonal communication skills
Positive attitude, detail-oriented, customer-focused, with strong organizational abilities
Proven project management skills, capable of handling multiple priorities simultaneously
Fluency in English
Nice to Have:

Bilingual skills (French/English)
Relevant post-secondary educational background
Experience working within the financial industry
Design or creative skills, including video editing