Senior Marketing Specialist

About the job
Company Description

Who We Are

With every job, there’s always the question of “why”. Why join a company? Why be part of their mission? Here, the why is easy. It’s because at some point, we’ve all needed someone there for us.

At the OTIP Group of Companies (OGC), we believe that something special happens when employeesfeel valued forthe work they do, supportedasthe people they are, andincluded in thevery fabric of the organization: they bringtheirbestto work every day. And that’s why we mean itwhen wesay we put our people at the centreofeverything we do. Join us as we grow our way into a future that reimagines what it means to deliver meaningful benefits support and service.

Job Description

What You’ll Do:

Reporting to the Manager, Marketing Planning, the Senior Marketing Specialist is a relationship management role responsible for developing and managing marketing campaigns and programs in support of corporate growth targets. Reporting to the Manager, Marketing Planning, the role is responsible for the implementation of annual marketing plans by engaging key stakeholders, managing corresponding budgets and supporting change and innovation.

The core parts of your role will be to:

Develops and manages acquisition and retention campaigns in order to meet sales and renewal targets for the Lifestyle Insurance lines of business.Completes forecasting, ongoing monitoring and adjustments to plan where required to optimize spend and maximize profitability (COA, ROI).Develops and executes marketing plans to support Orbit Insurance Services (Orbit).Manages relationships with key stakeholders such as Sales/Service, Corporate Communications, Privacy, Web and Innovation team to ensure projects are kept on schedule and sales processes are aligned for reporting purposes.Drives optimal customer experience through continuous improvement testing, segmentation, personalization and leveraging customer insights.Manages member lead nurturing journeys via online quoters, websites and email platforms.Ensures marketing content on corporate websites, microsites and online quoters is up to date and works to optimize through A/B testing and improved member journeys.Manages regular reporting schedules for campaign results and facilitates post campaign analysis for campaign initiatives.Subject matter expert on marketing campaign insights to ensure proper integration of findings.Develops creative briefs to launch marketing campaigns and projects effectively and efficiently and assists in managing the design, production and communication of new and existing Orbit products and services.Identifies and integrates emerging and alternative acquisition channels aimed at improving acquisition effectiveness.Manages third party vendors to ensure SOWs and other contracts are met.Responsible for ensuring all legal risks are mitigated, attaining all legal compliance necessary to run marketing activity (ex. Contests, CASL compliance, etc.).Leads the research and proofreading of both digital and traditional marketing materials (including brochures, buckslips, presentations, social, articles, event assets, etc.) to meet intended business goals and ensure consistency and integrity of the Orbit brands.Maintains marketing program budget.Performs other duties within competence, as assigned.

Qualifications

Let’s Talk About You:

This is the unique blend of skills and experience we would love to see in an ideal candidate:

A university degree in business, marketing or a related subject.Five years of marketing and data-driven decision-making experience.Experience developing creative briefs, managing creative process with superior project and time management experience to deliver on campaigns and goals.Proven track record in creating and executing successful multi-channel campaign plans.Strong marketing/sales acumen and campaign forecasting.Intermediate analytical and strong problem-solving skills.Superior verbal and written communication skills.Excellent understanding and familiarity working within corporate brand guidelines.Experience in research and benchmarking techniques and understanding data.Knowledge of insurance products, industry and trends is considered an asset.The ability to communicate in French is considered an asset.

We also consider your potential.If you know you have what it takes to do the job, but your experience doesn’t exactly match the qualifications above, we encourage you to apply and provide us with more details about why you think you would be a great fit.

Additional Information

Some of the Perks We Offer:

We offer best-in-class pension and benefits, total reward programs and comprehensive mental wellness supports to set you up for every success in and outside of work. Here are just some of the reasons you’ll love working here:

Rewarding salary and bonuses that truly value your dedicationIndustry-leading group benefits with 100% premium coverage (excluding LTD) that start on your first dayDefined benefit pension plan for a financially confident retirement100% coverage of approved continuing education and licensing fees (including RIBOcourses in Ontario)Access to a wealth of learning resources, including LinkedIn Learning for professional developmentFlexible work-from-home and hybrid optionsUnlock your potential with opportunities for advancement

Let’s work together! If you are interested in this opportunity, pleaseapply online.

OTIP and its group of companies strive to create an accessible and inclusive work environment where everyone is treated with respect and dignity. Upon individual request, we will endeavor to remove any barrier to the recruitment and selection processes and provide accommodations for persons with disabilities.

As a business, we protect what matters most to our members. As an employer, we value what matters most in our workplace. Together, this includes fostering a diverse, equitable and inclusive environment for all. We are committed to learning and evolving so we can continue to celebrate what makes us special. You are who you are, and our differences are what make us unique.