Search Engine Optimization Specialist

About the job
Job Title: SEO Specialist

Location: Hybrid – 1 day per week in-office (Toronto, ON)

Industry: Global Education Services

Job Type: Full-Time

Compensation: 75k + 20% bonus

Start Date: ASAP

Reports To: Director of Marketing

Join a Mission-Driven Global Brand as Our SEO Lead in Canada

Our client – a global leader in international education services – is on the lookout for a strategically minded, hands-on SEO Specialist to lead their organic search efforts across Canada and the Americas. With a reputation for innovation and impact in the higher education space, our client is building a digital platform that empowers international students to access study opportunities worldwide.

This is your opportunity to own and shape the SEO strategy for a high-impact region, collaborating closely with global peers, contributing to a mission with real-world meaning, and driving business growth through organic discovery.

About the Role

As the SEO Manager, you’ll be the go-to SEO expert for the Canadian and American region, working cross-functionally with the content marketing manager, paid media lead, and global SEO team. You’ll develop and execute strategic roadmaps that elevate visibility across traditional SERPs and emerging platforms like ChatGPT, influence content strategy, and oversee technical audits and implementation through collaboration with the web development team.

This is a high-autonomy, high-collaboration role — perfect for a seasoned SEO specialist looking to take the leap into a manager-level title and lead organic search strategy from end to end.

What You’ll Be Doing

Strategic SEO Leadership: Own the regional SEO strategy from roadmap creation through to execution. Lead initiatives that increase rankings, visibility, and organic lead generation.Content Strategy Collaboration: Partner with the content marketing manager to inform content creation, identify opportunities, and improve existing assets to align with SEO goals.Technical SEO Oversight: Conduct technical audits (site speed, crawlability, indexing, etc.), set priorities, and work with web developers to implement fixes.Cross-Channel Insights: Collaborate with the paid media team to share keyword data, trends, and performance insights for a unified SEM approach.Off-Page SEO: Manage link-building, digital PR initiatives, and partnership opportunities to improve domain authority and search performance.Data & Reporting: Regularly track performance using GA4, Google Search Console, SEMrush (or similar), and share actionable insights and recommendations.Global Collaboration: Share and adopt best practices from SEO counterparts across six regions in a global network.

What We’re Looking For

3–5 years of hands-on SEO experience, ideally within an agency, SaaS, or performance-driven environmentDemonstrated experience with SEO strategy, not just executionStrong grasp of technical SEO, on-page/off-page SEO, and keyword researchExperience working within a CMS (e.g. Contentful or similar) and knowledge of tools like Google Search Console, GA4, and SEMrushAbility to work independently with little hand-holding – you’re proactive, self-directed, and results-orientedStrong collaboration and stakeholder management skills – you’ll be the voice of SEO across departmentsExperience working closely with content teams and understanding how content impacts SEO outcomesComfortable analyzing performance and communicating clear, quantifiable resultsPassion for meaningful work – interest in education, international student experience, or mission-driven industries is a major plus

Nice-to-Haves

Experience in higher education or working with student-focused platformsPrevious exposure to international SEO or multi-region strategyPersonal experience with international education or immigration to Canada

Why Join Our Client?

Work for a global brand with a meaningful mission and strong financial backingBe the only SEO lead in Canada while gaining access to a rich global SEO community for collaboration and developmentFlexible hours and a relaxed, bottom-up culture where ideas are welcomed and leadership is supportive4–5 day remote work structure (in-office Thursdays at Yonge & Eglinton)Bonus structure up to 20%Significant room for career growth – this role has a direct path to people management and senior leadership as the company continues expanding in North America

If you’re a driven SEO professional ready to step into ownership and make a measurable impact, we want to hear from you.

Apply now to help shape the future of international education.