National Sales Manager
Job Description
About the job
Kelly Services has partnered with a client who is a leading provider of high-quality, functional, and durable workwear to recruit for National Sales Manager.
National Sales Manager to lead Canadian sales efforts and play a key role in shaping our broader North American strategy. This is a high-impact role where you’ll be responsible for leading a regional sales team, managing key accounts directly, and aligning cross-border strategies to fuel continued growth.
Responsibilities:
Lead and support a growing team of Regional Sales Managers (RSMs) and Account Managers (AMs) across Canada.
Maintain direct relationships with Canada’s most strategic customers.
Develop structured prospecting plans for both dealer and end-user growth.
Analyze time allocation across the team and optimize focus between new and existing accounts.
Ensure field activity aligns with national priorities and target verticals.
Drive accountability through monthly performance tracking and CRM reporting discipline.
Act as a Key Account Manager for selected high-value accounts.
Collaborate closely with the U.S. Sales Manager and global team to align strategy across North America.
Partner with marketing, operations, and product teams to ensure execution and delivery.
Requirements:
A proven sales leader with 3+ years of experience managing a high-performing team.
Background in workwear, PPE, footwear, or premium power tools is highly valued.
Passionate about premium brands—ideally with exposure to the outdoor or performance apparel space.
Highly accountable and process-oriented—comfortable with reporting, forecasting, and team coaching.
A clear communicator who builds trust with both internal stakeholders and external customers.
Balanced in your approach—strategic in planning, but energized by day-to-day execution.
A strong collaborator with a hands-on mindset.
What’s in for you!
A dynamic, entrepreneurial environment within a growing global brand.
The opportunity to lead and scale a high-potential market.
Cross-border collaboration with a supportive, ambitious North American team.
Base Salary $100k- $130k + Bonus + Commission
Hybrid role
