Marketing Manager

About the job
Our client is seeking hands-on Marketing Manager to own brand, messaging, and top-of-funnel demand generation for a highly technical B2B SaaS product.

This role is ideal for a marketer who is experienced in selling complex technical products to engineers and technical decision-makers. You’ll be responsible for shaping positioning, executing campaigns, and directly driving lead growth and pipeline impact.

This is a high-ownership role combining strategy and execution—you’ll move quickly from idea to campaign while continuously refining messaging and performance based on data.

What You’ll Do

Own and evolve brand messaging and value proposition for a technical audience
Translate complex technical concepts into clear, compelling messaging for engineers and technical buyers
Lead top-of-funnel demand generation focused on lead growth and pipeline impact
Build and execute integrated campaigns across email, LinkedIn, events, and conferences
Manage and optimize campaigns using HubSpot or similar marketing automation tools
Partner closely with Sales and Business Development to improve lead quality and conversion
Own website messaging and continuously optimize performance and conversion
Run A/B testing and data-driven optimization across campaigns and channels
Support conference and field marketing initiatives (pre-, during-, post-event)
What Success Looks Like

Consistent generation of high-quality leads
Clear, compelling messaging that resonates with engineers and technical buyers
Strong alignment with Sales and measurable pipeline impact
Cohesive, high-quality brand presence across all channels
Continuous improvement in campaign performance through experimentation and data
Must-Have Experience

3+ years in B2B marketing
Experience marketing technical products to engineers or technical audiences
Hands-on demand generation experience (email, digital, events, LinkedIn)
Experience with HubSpot, CRM, AI & marketing automation tools
Strong ability to simplify and communicate complex technical concepts
Strong attention to brand quality and consistency
We are committed to diversity, equity, and inclusion and welcome applications from all qualified candidates.

Use of AI in Recruitment: This organization may use artificial intelligence (AI) tools to assist in reviewing applications, screening candidates, or scheduling interviews. AI will only support human decision-making and will not be the sole determinant in hiring decisions. Applicants will not be penalized for any AI-related errors.

Your experience matters.

We’re committed to creating an inclusive and accessible recruitment process. If you require accommodations or support at any stage of your application, please let us know. We’ll ensure you have what you need to participate fully and comfortably.