Marketing Manager- New to Canada Segments

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Working with one of our top financial clients, this role calls for a Marketing Manager- New to Canada Segments. This position is integral to supporting the rapidly growing New-to-Canada segments marketing team and involves end-to-end campaign management, stakeholder collaboration, and innovative communication solutions to drive awareness, consideration, and customer acquisition initiatives.

Pay rate range (CAD): $50.72/hr – $60.87/hr

Responsibilities

Lead the execution of digital marketing campaigns, from strategy development through launch, optimization, and performance reporting
Support end-to-end planning, development, and implementation of marketing initiatives
Ensure all materials meet quality, compliance, and language standards
Build and maintain strong relationships with internal teams, partners, agencies, and stakeholders
Collaborate across the organization to develop tailored messaging and select appropriate channels
Monitor campaign performance, analyze results, and recommend adjustments for optimal outcomes
Contribute to continuous improvement initiatives within marketing communications processes
Manage complex campaigns independently, troubleshooting issues and escalating when necessary
Act as lead for specific confidential or specialized projects, ensuring alignment with organizational standards
Review progress against plans, address concerns, and escalate issues promptly
Desired Skill-Set

Minimum of 3–5 years in strategy and campaign management within marketing, either on the brand side or agency side
Proven experience managing advertising campaigns and working with paid media agencies
Strong analytical skills with the ability to translate research and data into actionable strategies
Excellent communication skills in English; proficiency in reading/writing/speaking Chinese (traditional and simplified) is essential
Ability to work under pressure with exceptional organizational and time management skills
Collaborative team player with a proactive approach and stakeholder influence skills
Expertise in integrated marketing planning and execution
Strong creative judgment and ability to evaluate the effectiveness of marketing content
Nice to Have

Experience working in or with New-to-Canada markets
Personal experience as a newcomer to Canada or familiarity with immigrant segments